Online Video Advertising Standards Are Set by the IAB

Old news but still interesting.

http://www.beet.tv/2008/05/rejoice-online.html

[…]There is still more work to be done in the standardization of online video advertising including pricing the value of engagement.[…]

[…]For the ad agencies and publishers, the challenge is how to keep content relevant.[…]

Digital Video Ad Format Guidelines and Best Practices

http://iab.net/media/file/IAB_Ad_Format_Guidelines_Pub_Com_Final.pdf

Digital Video In-Stream Ad Metrics Definitions

http://iab.net/dv_metrics_definitions

Developed by the IAB Digital Video Committee

http://iab.net/member_center/35088?iabid=a0330000000s0p4AAA