StreamingMedia East 2008

Tomorrow and Wednesday I’ll be attending the StreamingMedia East conference in New York City. It will be my fourth SME and it gets better every year. I’m eager to see this year’s show. Go check out the program.

If you’re touring the show floor, come visit my colleagues at our booth. I’ll try and post as much notes from the conferences as I can.

If you cannot make it but are interested in knowing more about a particular presentation, add your questions as a comment and I`ll do my best to ask them to the relevant speakers.

Although I’ll be in the City for less than 48 hours, I’ll try to see some old friends. I miss that city so much.

Don’t Build a Stupid Product Roadmap!

http://tynerblain.com/blog/2008/04/28/dont-build-a-stupid-product-roadmap/

There is value to your customers in knowing your roadmap.

[...]

There is value to your team in knowing your roadmap.

[...]

Just make sure you don’t become a slave to an old roadmap. Keep it current. Use it to chart your course. And when your course changes, update your roadmap.

Online Video Advertising Standards Are Set by the IAB

Old news but still interesting.

http://www.beet.tv/2008/05/rejoice-online.html

[…]There is still more work to be done in the standardization of online video advertising including pricing the value of engagement.[…]

[…]For the ad agencies and publishers, the challenge is how to keep content relevant.[…]

Digital Video Ad Format Guidelines and Best Practices

http://iab.net/media/file/IAB_Ad_Format_Guidelines_Pub_Com_Final.pdf

Digital Video In-Stream Ad Metrics Definitions

http://iab.net/dv_metrics_definitions

Developed by the IAB Digital Video Committee

http://iab.net/member_center/35088?iabid=a0330000000s0p4AAA